Question: Why are Holloway Diamonds so expensive?

Holloway Diamonds come with a higher price tag than many others and may be perceived as expensive. No doubt. There are a few reasons for it – from selecting only the most sparkly natural diamonds, through unmatched customer service and custom making one-off pieces in our workshops by our master craftsmen.

 This is the story behind Holloway Diamonds’ steep price tags:

1. Commitment to Real Natural Diamonds & Gemstones:

Holloway Diamonds starts its expensive journey with a strong commitment to keeping it natural. In a world where manufactured fake gems are on the rise, Holloway proudly sticks to the real deal – natural diamonds and other gemstones that boast authenticity and timeless beauty.

2.   Very Picky about Sparkle:

Holloway Diamonds doesn’t just settle for any old sparkle. We handpick the top 7% of the sparkliest diamonds in the world, and they look bigger than others of the same carat weight. Getting that level of look and shine involves a strict rigorous selection process:

 a)Founder’s Love:

Garry Holloway, the founder, has a personal touch. He says, “Every diamond we sell I would be proud of giving to my loved ones.” This sentiment is woven into every diamond HD sells.
Garry instilled the notion of “My Diamonds” into every part of Holloway Diamonds culture. We consider all diamonds Holloway Diamonds ever sold to be “Our Diamonds” forever. Our customers can bring it back any time to trade it up for a bigger bling – they get a full-price credit.
Garry Holloway started this tradition more than three decades ago. It’s at the centre of everything we do.

b)GIA Certification:

Every diamond over 0.5 carat from Holloway Diamonds comes with a Gemmological Institute of America (GIA) certification that guarantees the diamond is natural.

c)Obsession with Cut Quality:

Unfortunately, a GIA certificate doesn’t guarantee the quality of the cut. In other words, it doesn’t guarantee how beautiful and sparkly the diamond looks. Even GIA triple excellent (XXX) diamonds can look hazy and dull. Garry Holloway realized this over 30 years ago and worked tirelessly to invent tools and techniques to overcome the industry’s problems. Holloway has never been comfortable selling diamonds that don’t sparkle. He invented three tools that our gemmologists use to sift through hundreds of diamonds and select only the ones up to our standard.
Holloway Diamonds gemmologists use tools like US patented Holloway Cut Adviser (HCA), Ideal-Scope, or ASET scope to make sure every diamond gets a thorough check-up. It’s all about the cut, ensuring the diamond shines and fires on all cylinders.
HCA – determines how much sparkle and how big each round brilliant cut diamond looks compared to an average diamond of the same carat weight.
Ideal-Scope – determines how much a round brilliant cut diamond sparkles.
ASET – determines how much a fancy shape diamond will sparkles.

d)Rejecting the Not-So-Great Diamonds:

Holloway Diamonds are tough critics. We toss aside a whopping 90% of GIA triple excellent diamonds because they don’t meet our sparkle standards. We are all about offering the cream of the crop in the world of natural diamonds.

3.  Gold & Platinum Only:

HD uses only the top quality materials to create our jewellery. Almost all jewellery sold by Holloway Diamonds is made of 18 karat yellow or white gold, or platinum. Only a few selected gift pieces are made of 9 karat gold. We do not sell silver jewellery as it loses its lustre.

4.  Unique Pieces of Jewellery:

It’s not just about the diamonds. Holloway Diamonds crafts one-of-a-kind jewellery pieces. Most of our pieces are made and crafted in our workshops by master craftsmen. Each of our stores have a workshop with at least one master jeweller. Each piece is a blend of classic and contemporary style, creating unique masterpieces. This rarity adds an extra dash of special.

5.  Top of the shelf Service:

Service is a much used word, but consider when and how often you tell a friend “I had great service at……”? Check our reviews.
You will be invited to take a seat at a desk. We don’t hide behind counters. We learn about you and your lifestyles so that we can design or help you select a jewel that becomes an heirloom. We are often asked to resize a ring that we made for the new owner’s grandparents in the 1970’s. From the moment you step into our store, you are our guest and we will provide an unparalleled experience.

Holloway Diamonds isn’t just about selling pretty rocks. It’s a personalized experience that we enjoy giving as much as clients enjoy receiving. This commitment to making customers happy doesn’t end with the purchase – it builds lasting relationships and adds a sprinkle of value to the whole buying journey. Please check our reviews to see what our customers say about us.

Conclusion:

The premium price tag on Holloway Diamonds is a story that starts with a commitment to authenticity, quality and beauty, woven into every facet of our process.

From the very core, Holloway Diamonds upholds the legacy of real natural diamonds, embracing their authenticity and everlasting value. Our stringent standards go beyond just sparkle; we handpick only the top 7% of the most dazzling diamonds, ensuring each gem surpasses expectations.

 Founder Garry Holloway’s personal touch echoes in every diamond we sell. It’s more than just a transaction – it’s a legacy. Every diamond carries this sentiment, forever tied to our commitment to quality and customer satisfaction.

 GIA certification guarantees the natural origin of our diamonds, but we don’t stop there. Recognizing that true beauty lies in the cut, we’ve pioneered innovative tools like Holloway Cut Adviser, Ideal-Scope, and ASET scope. These tools scrutinize each diamond, ensuring brilliance and sparkle beyond traditional certifications.

Crafted with only top-quality materials our unique jewellery pieces are individual masterpieces handcrafted by our skilled master craftsmen.

Most importantly – it’s about you. Our service isn’t a buzzword – it’s an experience. From personalized consultations to creating heirlooms that span generations, we aim to exceed expectations at every step.

Holloway Diamonds isn’t just about a purchase – it’s about building relationships that endure beyond the sparkles. We enjoy two and three generations of the same family members visiting our stores and selecting their next jewel. Our commitment to unparalleled service echoes in the heartfelt reviews shared by our valued customers.

In essence, the elevated price of Holloway Diamonds is about the legacy, the craftsmanship, and the unforgettable experience woven into every sparkling gem and cherished piece of jewellery.