Fluorescent diamonds are discounted, they must be bad. Why do you sell them?

Fluorescent diamonds are discounted, they must be bad. Why do you sell them?

Diamond Fluorescence

Ah, fluorescent diamonds – the much maligned heroes of the gemstone world. You’ve probably heard the rumours swirling around these radiant gems: “They must be bad if they’re discounted,” they say. But hold onto your hats, folks, because we’re about to shed some light on the real story behind fluorescent diamonds.

History (and urban myths) got it wrong:

Let’s start with a little history lesson, shall we? Back in the day, fluorescent diamonds were the crème de la crème, coveted by famous jewellers like Harry Winston who loved them for their whiter than white appearance. They were the stars of the show, commanding top dollar for their mesmerizing glow. They do look brighter than non-fluorescent diamonds after all.

But then, in 1993, the plot thickened as Korean labs and jewellers were caught red-handed, over grading the colour of fluorescent diamonds. Cue the chaos as these stones were swiftly swapped out for non-fluorescent ones, flooding the international market with a sea of these shimmering gems. That kicked off discounting until people noticed that GIA too was slightly overgrading the colour of blue fluorescent stones.

Setting the record straight:

The tides have turned since then. While some may still harbor doubts about fluorescent diamonds, we’re here to set the record straight. Thanks to advancements in technology and grading standards, fluorescent diamonds are making a dazzling comeback. At Holloway Diamonds gone are the days of hazy or milky stones , we’ve harnessed proprietary technology to ensure that our fluorescent diamonds are crystal clear, with no haziness whatsoever.

The real deal:

But what makes these gems truly shine? Well, it’s all in the fluorescence, my friends. You see, GIA learned its lesson and changed its lab grading lights more than 20 years ago. Today strong blue fluorescent diamonds actually appear to have a better colour than their GIA grade in most lighting conditions. That’s right – these radiant beauties are like chameleons, adapting to their surroundings and dazzling onlookers with their brilliance.

At Holloway Diamonds, we’re firm believers in the exceptional value of blue fluorescent diamonds. In fact, we predict that one day, they’ll be worth more than their non-fluorescent counterparts, as they were back in Harry Winstons heyday. And that’s not just wishful thinking – with our generous upgrade policy, customers can trade in their fluorescent diamonds for a bigger stone whenever they please. It’s a win-win situation for everyone involved.

So the next time you come across a fluorescent diamond, don’t be so quick to judge. Instead, embrace the brilliance and beauty of these radiant gems. After all, they’re not just discounted – the well screened stones are downright dazzling. The only remaining tricky bit is – make sure that they are crystal clear and transparent. Then, let them dazzle you every day.