Benefits of Platinum over White Gold

As a premium precious metal, platinum offers numerous advantages for both customers and the manufacturing process.

Here are some key reasons to consider platinum as a precious metal over white gold.

Benefits of Platinum over White Gold

Durability and Strength:

• It is highly resistant to wear, scratches, and tarnish, making it ideal for everyday wear.
• Platinum prongs provide superior security for gemstones.
• It has a heavier heft which makes jewellery feel more substantial.

Hypoallergenic Properties:

• Naturally hypoallergenic and ideal for customers with sensitive skin.
• It doesn’t contain nickel, a common allergen found in some white gold alloys.

Pure and Precious:

• It offers a higher purity and rarity, making it a symbol of luxury and exclusivity.

Natural White Colour:

• Platinum has a natural white colour that doesn’t fade or require regular re-plating like white gold.
• It maintains its lustrous white appearance throughout its lifetime.
• It doesn’t tarnish or oxidize, ensuring long-lasting beauty.

Easy Maintenance:

• Platinum jewellery requires minimal maintenance and is easy to clean.
• Regular cleaning with a mild soap solution and a soft brush can restore its shine.

Eco-Friendly Option:

• Platinum is a sustainable choice as it is mined and processed in a way that minimises environmental impact.
• It can be recycled, reducing the need for new mining and decreasing its carbon footprint.

View platinum jewellery options here